PRODUCT AND TECHNOLOGY LIFECYCLE MARKETING

• Channel Creation – Sales Partner Recruitment and Support

• Research Insights – Online and Focus Group Research

• Early Success  – Beta Promotion and New Adopters

• Marketing and Sales Tools – White Papers, Brochures, Web Sites, Infographics, Videos

• Influence the Influencers – Analyst and Association Relations

• Product Launches – Digital Marketing, Sales Support, Launch Events, News Releases and Public Relations, Social Feeds and SEO

• Taking it to the Market – Conferences and Trade Show Events and Briefings

• Proof Points – Case Histories and Customer Testimonials

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SELLING YOUR BRAND STORY

• A Clear and Distinct Voice – Brand Narrative

• Owning the Issue – Theme Audit, Messaging, Topics and Pitches

• Content That Drives a Brand – White Papers, Articles, Video, Infographics and Social

• Communications ROI – Leveraging Content Across Digital Channels and Customer Markets

• Managing the Message – Brand Platform, Sales Value Propositions, FAQ’s

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NAVIGATING CORPORATE & BRAND TRANSITIONS

• Market Growth – Channel and Market Expansion Campaigns

• M&A – Selling the Story to Financial and Business Markets

• Going Public – Pre-IPO, Analyst Outreach and Financial Comm.

• Entering N. American Markets – Marketing Support, Sales Channel Development, Conference Promotions

• Internal Advocates – Employee Communications

• Mitigate Risk, Seize Opportunity – Issues Tracking, Crisis Communications and Stakeholder Relations

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PROJECTING A COMPELLING VOICE

• Executive Communications – Giving Your Brand a Voice

• Get Out Front – Conference Presentations and Speech Writing

• Communications “Tuning” – Executive Media and Speech Training

• Leveraging Media – Trade and Business Commentary Articles and Blogs

• Feeding the Channel – Social Media Content

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