© 2018, Bridgeman Communications llc.
All rights reserved.

All logos, trademarks, brand names and company names referenced herein are the properties of their respective owners.

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BRIDGEMAN COMMUNICATIONS llc

25 Cobbler Lane, Sharon, MA 02067

info@bridgeman.com

617-742-7270

TABLE OF CONTENTS

IN BRIEF

PRODUCT AND TECHNOLOGY LIFECYCLE MARKETING

  • Channel Creation – Sales Partner Recruitment and Support

  • Research Insights – Online and Focus Group Research

  • Early Success  – Beta Promotion and New Adopters

  • Marketing and Sales Tools – White Papers, Brochures, Web Sites, Infographics, Videos

  • Influence the Influencers – Analyst and Association Relations

  • Product Launches – Digital Marketing, Sales Support, Launch Events, News Releases and Public Relations, Social Feeds and SEO

  • Taking it to the Market – Conferences and Trade Show Events and Briefings

  • Proof Points – Case Histories and Customer Testimonials

SELLING YOUR BRAND STORY

  • A Clear and Distinct Voice – Brand Narrative

  • Owning the Issue – Theme Audit, Messaging, Topics and Pitches

  • Content That Drives a Brand – White Papers, Articles, Video, Infographics and Social

  • Communications ROI – Leveraging Content Across Digital Channels and Customer Markets

  • Managing the Message – Brand Platform, Sales Value Propositions, FAQ’s

NAVIGATING CORPORATE & BRAND TRANSITIONS

  • Market Growth – Channel and Market Expansion Campaigns

  • M&A – Selling the Story to Financial and Business Markets

  • Going Public – Pre-IPO, Analyst Outreach and Financial Comm.

  • Entering N. American Markets – Marketing Support, Sales Channel Development, Conference Promotions

  • Internal Advocates – Employee Communications

  • Mitigate Risk, Seize Opportunity – Issues Tracking, Crisis Communications and Stakeholder Relations

PROJECTING A COMPELLING VOICE

  • Executive Communications – Giving Your Brand a Voice

  • Get Out Front – Conference Presentations and Speech Writing

  • Communications “Tuning” – Executive Media and Speech Training

  • Leveraging Media – Trade and Business Commentary Articles and Blogs

  • Feeding the Channel – Social Media Content