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TABLE OF CONTENTS

IN BRIEF

PRODUCT AND TECHNOLOGY LIFECYCLE MARKETING

  • Channel Creation – Sales Partner Recruitment and Support

  • Research Insights – Online and Focus Group Research

  • Early Success  – Beta Promotion and New Adopters

  • Marketing and Sales Tools – White Papers, Brochures, Web Sites, Infographics, Videos

  • Influence the Influencers – Analyst and Association Relations

  • Product Launches – Digital Marketing, Sales Support, Launch Events, News Releases and Public Relations, Social Feeds and SEO

  • Taking it to the Market – Conferences and Trade Show Events and Briefings

  • Proof Points – Case Histories and Customer Testimonials

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SELLING YOUR BRAND STORY

  • A Clear and Distinct Voice – Brand Narrative

  • Owning the Issue – Theme Audit, Messaging, Topics and Pitches

  • Content That Drives a Brand – White Papers, Articles, Video, Infographics and Social

  • Communications ROI – Leveraging Content Across Digital Channels and Customer Markets

  • Managing the Message – Brand Platform, Sales Value Propositions, FAQ’s

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NAVIGATING CORPORATE & BRAND TRANSITIONS

  • Market Growth – Channel and Market Expansion Campaigns

  • M&A – Selling the Story to Financial and Business Markets

  • Going Public – Pre-IPO, Analyst Outreach and Financial Comm.

  • Entering N. American Markets – Marketing Support, Sales Channel Development, Conference Promotions

  • Internal Advocates – Employee Communications

  • Mitigate Risk, Seize Opportunity – Issues Tracking, Crisis Communications and Stakeholder Relations

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PROJECTING A COMPELLING VOICE

  • Executive Communications – Giving Your Brand a Voice

  • Get Out Front – Conference Presentations and Speech Writing

  • Communications “Tuning” – Executive Media and Speech Training

  • Leveraging Media – Trade and Business Commentary Articles and Blogs

  • Feeding the Channel – Social Media Content

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Marketing Beyond Launch
Stories That Define Brand
Navigating Transition
Projecting Brand Voice

© 2018, Bridgeman Communications llc.
All rights reserved.

All logos, trademarks, brand names and company names referenced herein are the properties of their respective owners.

BRIDGEMAN COMMUNICATIONS llc

25 Cobbler Lane, Sharon, MA 02067

info@bridgeman.com

617-742-7270

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